MACY's Celebrity Sofa Creations Revealed with Good Cause

Local Celebrities @ MACY Sofa Creations Launch

The unveiling of all celebrity sofa creations launched at MACY headquarters, hosted by celebrity emcee, Jojo Struys at Wisma Minlon in Sri Kembangan on the 23rd of May from 2 – 4:30 PM. Dennis Lau rocked it out on his electric violin with Beatbox Shawn Lee for the kids of Yayasan Chow Kit who also treated to an exclusive performance by Jojo Struys showcasing her astounding tap-dancing skills to live percussion. Hannah Lo collaborated with Ash Nair on a special singing number. This is a truly unique launch not to be missed showcasing creativity, talent and some of Malaysia’s most well-known celebrities coming together for a good cause.

Check out how they decide to design their sofa by reading this post:
http://www.tianchad.com/2011/05/macys-celebrity-sofa-creations-on-go.html

Mr Choong Kar Weng, Executive Director of MACY

At the helm of one of the nation’s largest and well-known furniture stores, Mr Choong Kar Weng, Executive Director of Macy, invited local celebrities from different backgrounds to showcase their creative talents in the “Celebrity Sofa Creations by MACY” campaign to raise funds for Yayasan Chow Kit. These limited edition celebrity sofa creations will be on sale at IPC (Ikano Power Centre) from the 25th of May to 12th June (Wisma Minlon up until July 15th) whereby 100% of the proceeds will be given to Yayasan Chow Kit. This campaign is in conjunction with the ‘Macy Sofas and Curtains Festival’ held 20 May till 12 June 2011.

Some of Malaysia’s most popular actors, TV hosts, deejays, musicians and performers came together to express their own individual style by designing a custom made sofa from scratch. Celebrities such as Harith Iskander, Amber Chia, Jojo Struys, Vanidah Imran and Rashidi Ishak, Daphne Iking, Dynas Mokhtar, Ash Nair, Dennis Lau, Joey G, Patricia Sue Lin Knudsen and Hannah Lo all gathered at MACY to pick out their favourite fabrics, colour combinations and styles to design their own personalized sofas, to their taste.

“The sofa I have designed is something that will catch your eye the moment you walk in the room.” explained Harith Iskander who settled for a green and black sofa.

There’s an interesting back story to each creation. Daphne Iking was inspired by her own heritage when she was designing her sofa, “I infused a touch of ethnicity and culture to the design of my couch to reflect my 'kampung' roots and traditional kadazan dusun culture. The dark brown velvet base complements the retro feel of wooden armrests for the 'back to nature' feel.”

Local award winning actress, Dynas Mokhtar designed a sofa that would be ideal for new mothers. She explained that “your baby deserves the best and so do you! Featuring an extra tall back for neck and back support as well as extra high arms to assist in cradling, this sofa is sure to provide maximum support and comfort for both you and your baby.”

MACY has long been revered as one of the most people-oriented retailers in Malaysia, having recently started a road show to raise awareness about better sleep for everybody, entitled “MACY: Helping Malaysians Sleep Better.” It is this intrinsic all-around altruistic philosophy that makes Choong Kar Weng’s brainchild company stand out in the sea of retailers out there. “We want to let people know that we actually care about our customers. We don’t just sell furniture. We try to build lives and fulfill dreams”

Joey G and Patricia Sue-Lin Knudsen the gorgeous couple =)

Hannah Lo collaborated with Ash Nair on a special singing number. Along with Kamal the guitarist =)

I gotta say strong rapport are needed during duet and they have it =)

Next is Shawn Lee beat-box performance.
He was teaching Jojo how to make three simple beatbox sound.
*Not that simple for me haha*

Yes, Shawn Lee can beat box through outside of his throat. This created the bass effects. Nice!

Wonder what were they laughing =)

I am sure she is amazed by what Shawn Lee can do =)

Yeap, even our local celebrities were also wondering how Shawn Lee can create so many kind of sounds! The amazed face ar haha.

Rashidi Ishak and Vanidah Imran being interviewed by Jojo about their sofa creation moments.

Dennis Lau, Shawn Lee and Kamal collaborated together for a performance of beatbox+violin+guitar.

Jojo Struys tap-dancing with KLDC[Kuala Lumpur Drumline Corps] Crews

Daphne Iking was on the stage doing spontaneous tap-dancing

To finish the launching here comes the group photo of our local celebrities and MACY personnels.
All Local celebrities who participate this meaningful charity event are Harith Iskander, Amber Chia, Ash Nair, Jojo Struys, Dennis Lau, Joey G, Patricia Sue-Lin Knudsen, Hannah Lo, Daphne Iking, Rashidi Ishak and Vanidah Imran.

Let's have a sneak peek of all celebrities sofa creation:

Dennis Lau - Inox L Shape RM 7,299

This explained Dennis Lau's hyperactive energetic character

Joey G and Patricia Knudsen couple designed - Kennedy L Shape @ RM 7,499

Dynas Mokhtar - Aki
2 Seater & Ottoman @ RM 3,099

Ash Nair's outfit quite match with his sofa that day. A cool pose I suppose?

Ash Nair Shinto L Shape @ RM 6,799



Harith Iskander with his Daris L Shape @ RM 3,299

Sexy Mummy Daphne Iking lying on her own sofa creation

Daphne Iking's Ring 3 +2 Seater @ RM 4,599

Hannah Tan with Ring 3+2+1 Seater @ RM 5,399
I like her Cushion Pillow

Amber Chia's Congo L Shape @ RM 6,099
Very outstanding with the shining glowing cloth material used

Rashidi Ishak and Vanidah Imran
Lily 3 Seater + Ottoman @ RM 3,899

Sweet Jojo Struys on her Ocean Blue Sofa

Jojo Struys' Emerson 3 + 2 Seater @ RM 5,299

Thanks Jojo for invites to this meaningful event again =)

If you just have a new house or wanna decorated your living room by bringing in new furniture, why not get one of 10 stylish designed sofa and creations to support charity at the same time? All proceeds will be donated to Yayasan Chow Kit and you can always do good cause.

To have a closer look at the sofa do visit Ikano Power Centre Shopping Centre from 25th onwards. You will need to feel it yourself on how comfort the sofas are~!

For further information on activities related to this campaign, please visit www.facebook.com/MacyNews.


Read more:
MACY's Celebrity Sofa Creations On-The-Go

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